Top 5 Beauty Retail Apps on Android in UAE: Q1 2025 Performance

In the first quarter of 2025, the beauty retail app landscape in the United Arab Emirates saw varied performances across the top five applications on the Android platform. According to data from Sensor Tower, these apps exhibited distinct patterns in weekly downloads and active users.

Sephora UAE: Beauty, Makeup started the quarter with a noticeable dip, with weekly downloads dropping from 7.9K to around 686 in early January. However, a mid-quarter recovery saw downloads peaking at 1.8K in early February. Active users also fluctuated, starting at 19.3K and stabilizing at approximately 10.6K by the end of March.

The Bath&BodyWorks app experienced a decline in downloads, beginning at 1.7K and dipping to 299 by early March, before rebounding to 1.4K by the end of the quarter. Active user numbers followed a similar pattern, with a low of 4.3K in early March, recovering to 6.1K by the end of the period.

Nysaa showed a consistent yet modest performance. Weekly downloads hovered around the 400s, peaking slightly at 566 in mid-January before tapering off to 337 by the end of March.

LETOILE - Beauty & Perfumes saw a significant spike in downloads mid-quarter, jumping from 151 to 1.9K in late February, before settling at 206 by the end of March.

Lastly, Purplle Online Beauty Shopping maintained a steady download rate, with figures ranging from 341 to 473 throughout the quarter. Active users remained relatively stable, starting at 3.7K and closing at 3.4K.

For more detailed insights and analysis, visit Sensor Tower's platform to explore further data trends in the beauty retail sector.